Our post analyzes the conversion rates of 95 blog posts, across several clients, to determine average SEO conversion rates for different keyword types. Read more.

Optimizing content for conversion is different than general CRO. Learn why and how to do it properly.

Learn the two key actions that, based on our experience, have the highest impact on improving blog conversion rates.

Learn where to focus your efforts if you want to improve your SEO conversion rate.

The topic of whether you should create a landing page or a blog post to go after SEO keywords has come up a lot over the last 4 years of running our agency. Typically, it comes up when we’re discussing going after a bottom-of-funnel SEO keyword with a blog post. For example, a software category keyword […]

Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points. Here are two examples, from companies we’ve worked with recently, of how customer feedback […]

Many marketers blindly promote lead nurturing as a conversion strategy. Instead, we use data and to compare it with direct conversions.

Today we’re profiling a fitness site that grew traffic and subscribers with Facebook Ads that made them money. We’re going to see how Erika of Erika Volk Fitness added 1,892 email subscribers and got 11,850 unique visitors in one month with a Facebook ad campaign that hasn’t cost her a dime. In fact, she’s come out […]

For companies using a blog as a way of driving traffic and generating leads, getting an email subscriber is just step 1 of the conversion funnel. While getting e-mail subscribers is great, the real goal of most company blogs is to generate leads for your sales team or get your prospects to make purchases online. Excluding customers […]

In the last post on converting blog traffic, we talked about measuring your conversion rates and putting calls-to-actions in the proper places so you convert as much traffic into leads as possible. In this article we’re going to talk about a particular conversion tactic called content upgrades. Content upgrades are a game changer for the […]