For companies using a blog as a way of driving traffic and generating leads, getting an email subscriber is just step 1 of the conversion funnel. While getting e-mail subscribers is great, the real goal of most company blogs is to generate leads for your sales team or get your prospects to make purchases online. Excluding customers […]

In the last post on converting blog traffic, we talked about measuring your conversion rates and putting calls-to-actions in the proper places so you convert as much traffic into leads as possible. In this article we’re going to talk about a particular conversion tactic called content upgrades. Content upgrades are a game changer for the […]

Everything you need to know about how to convert blog traffic into customers using CTAs. We cover placements, average conversion rates, and best practices.