- How to Set Up and Track GA4 Conversions A step-by-step tutorial of how to set up GA4 conversion events and reports to track them.
- Using Google Analytics Goals to Measure Lead Generation from Content Like we’ve said before CAC is the most important metric in marketing. Marketing’s goal in most organizations is to acquire leads affordably. We even built a simple spreadsheet model to help you do that (in the article linked above). But a critical problem we’ve noticed from building content strategies for companies is that most aren’t even […]
