AI Content And Why Originality Will Be More Important Than Ever
There have been a lot of predictions around how AI is going to change the world of SEO and content marketing with no focus on the quality of content produced.
How to Create Conversion Content (That Actually Converts)
Most articles about conversion content focus on “window dressing.” This post explains what actually converts.
SaaS Keyword Research: Choosing Keywords That Drive Leads
In this guide, we go over our strategy for finding keywords that drive leads (not just traffic) and four common pitfalls.
Best Content Marketing Agencies in 2023: 5 Options to Consider and How to Choose the Right One for Your Business
We’ve been running our content marketing agency, Grow and Convert, for over 5 years now. In that time, we’ve worked with dozens of clients including SaaS businesses, B2B service businesses, and B2C companies. From these experiences, as well as countless conversations with other businesses about their content marketing experiences (both in-house and with agencies), we’ve […]
Grow and Convert Course Case Study: How I Grew ADA Compliance Pros Inbound Leads in 4 Months
Note from Devesh: This is a case study from Lashay Lewis — who is in our course and community — about how she applied the strategies taught in our course to generate leads for her client with content. In 2021, I had the opportunity to work with ADA Compliance Pros (ADACP) — a company that […]
Bad Marketers Have Shiny Object Syndrome
I’ve noticed something funny about marketers. Most of them have what I like to call “shiny object syndrome.” They get an idea, test it, and before they’ve given it enough time to work, they hear of another idea, and decide to test that instead. The cycle repeats. Instead of ending up with marketing channels that […]
How to Create a Content Marketing Strategy: A 5-Step Guide
After 5+ years of running our agency and writing in-depth articles about the nuanced details of content marketing (content writing, SEO, content promotion, content attribution, measuring ROI, etc.), we’ve decided to take a step back and discuss content marketing strategy at a high level for people and companies who are just dipping their toes into […]
SEO Keyword Strategy: How to Prioritize Based on Buying Intent to Drive More Conversions
For the vast majority of businesses, the goal of doing search engine optimization (SEO) — which we define as the process of optimizing pages on your website to rank for valuable keywords — is to generate meaningful increases in revenue. And in our experience doing SEO for dozens of companies over the last 5 years, […]
SaaS SEO Strategy: A 5 Step Process to Drive Signups and Traffic
We define SaaS SEO strategy as the process of selecting keywords that indicate people are looking for (or need) your product, and then creating content (or optimizing existing website content) to rank for those keywords. Over the past 5 years running our agency, we’ve helped to create and implement SEO strategies for dozens of SaaS […]
How to Create a Successful SEO Content Strategy: 2 Factors That Are Often Overlooked
In our experience, a good SEO content strategy includes (1) deciding what keywords you will target and (2) developing a content plan to rank for those keywords. But over the last 5 years of running our agency, we’ve learned that most companies make a critical mistake with each of those two parts above (keywords and content), […]
All of the articles Benji Hyam and Devesh Khanal have written about content marketing on Grow and Convert.