There is no arbitrary rule for how often you should update website content — this is determined on a page-by-page basis by monitoring rankings. Learn more.

Learn how to solve the 3 key challenges in healthcare content marketing.

Here’s how we helped Smartlook scale trials and demos to 600+ per month, expand to the U.S., and attract more advanced customers.

In this post, we cover common mistakes we see writers make with product or sales copy that lowers the chances of converting visitors into customers.

There have been a lot of predictions around how AI is going to change the world of SEO and content marketing with no focus on the quality of content produced.

Most articles about conversion content focus on “window dressing.” This post explains what actually converts.

In this guide, we go over our strategy for finding keywords that drive leads (not just traffic) and four common pitfalls.

Note from Devesh: This is a case study from Lashay Lewis — who is in our course and community — about how she applied the strategies taught in our course to generate leads for her client with content. In 2021, I had the opportunity to work with ADA Compliance Pros (ADACP) — a company that […]

I’ve noticed something funny about marketers. Most of them have what I like to call “shiny object syndrome.” They get an idea, test it, and before they’ve given it enough time to work, they hear of another idea, and decide to test that instead. The cycle repeats. Instead of ending up with marketing channels that […]

After 5+ years of running our agency and writing in-depth articles about the nuanced details of content marketing (content writing, SEO, content promotion, content attribution, measuring ROI, etc.), we’ve decided to take a step back and discuss content marketing strategy at a high level for people and companies who are just dipping their toes into […]