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How to Create a Keyword Strategy for a New, Innovative Product
We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are already Googling — because those lead to more demos, trials, and form submissions than your typical top of the funnel, “awareness” […]
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A B2B Content Marketing Strategy Designed to Generate Leads & Sales
Most B2B content marketing strategies don’t drive actual ROI. This strategy fixes that.
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SaaS Content Writing: How to Write Content That Gets Leads & Signups
Learn why most SaaS content writing doesn’t produce leads and how you can create content that does.
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Mini-Volume Keywords: Why Targeting Small Search Volumes Makes Sense
This article was written by Matt Goolding, a content strategist with Grow and Convert since 2019. Over the past few years, we’ve published various posts that explain how we prioritize content topics and target keywords based on conversion intent, not search volume, including: Our guide to pain point SEO, which explains our approach to coming […]
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Underdog SEO: How to Beat Your Competition at Search
There are many companies that wrongly assume that: If competitors with a huge marketing budget already rank for many keywords in their space, they have no shot in organic search. There are a few reasons why they have this defeatist view of SEO: They assume that bigger budgets mean better results They assume it’s nearly […]
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B2C Content Marketing: How to Drive Sales with Content
The typical approach to B2C content marketing produces lackluster content, focuses exclusively on traffic and doesn’t drive sales. Here’s how to fix it.
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Scaling Content: Expanding from Bottom of Funnel Content to Top of Funnel (Geekbot Case Study)
We share how we scaled blog conversions by focusing on bottom of funnel content first, then moving up the funnel (for our client Geekbot).
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Companies Want Thought Leadership Content, But Can’t Produce It. Here’s Why.
We’ve noticed a trend on Twitter and in some of our lead forms that a lot of companies are wanting to produce “thought leadership content.” What is that? Everyone throws that term around but what does it actually mean? We think what most people mean is simply: content that stands out and sets them apart from […]
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Best B2B Content Marketing Courses: Our Detailed Analysis
In our experience, if you’re searching for a B2B content marketing course, there are three key questions you should be asking: 1. Is there ample evidence that shows the course creators have direct experience doing B2B content marketing (or is the course all theory)? Not all content marketing is the same, and content marketing for B2B companies […]
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How to Create a SaaS Content Strategy That Drives Product Signups
Most SaaS content strategies focus on top of funnel topics and generating what we call “content conversions” (e.g. email signups, ebook downloads, white paper downloads, etc.), which, notably, is not the same as a product conversion (trial start, demo request, etc.). This is true of strategies used by in-house content marketers as well as agencies and other third […]
Content Marketing
All of the articles Benji Hyam and Devesh Khanal have written about content marketing on Grow and Convert.