- How to Research Competitor Keywords (And Find Hidden Gems) Researching competitor keywords is a go-to SEO strategy — but finding the most valuable keywords to target is the key to seeing success here. Learn more.
- Deviant Keywords: The ‘Unusual’ Way to Drive SEO Conversions Deviant keywords are keywords that seem unusual, and may at first seem unacceptable to use in your SEO and content marketing strategy.
- How to Use Jobs-to-Be-Done (JTBD) Keywords in Your SEO Content Strategy We deep-dive into the different types of jobs-to-be-done keywords, providing several examples that you can implement in your own content strategy.
- Applying Pain Point SEO to All-In-One SaaS Products: A Case Study We’ve already shown through countless articles and case studies that focusing on Pain Point SEO keywords — i.e. prioritizing keywords based on buying intent instead of traffic potential — generates far better SEO ROI than standard top of funnel, traffic-chasing SEO strategies. However, the fact that high-buying intent keywords generate far more SEO ROI than […]
- Is SEO Worth It? An In-Depth Breakdown of the Costs and Benefits Search engine optimization (SEO) is a uniquely valuable channel for many businesses because it offers two key benefits that many other marketing channels lack: 1. The results are evergreen: When SEO is done well, once you rank for keywords that bring in traffic, leads, and customers, they continue generating this “free” organic traffic and leads […]
- 5 Factors to Consider When Choosing an SEO Agency Over the last 5+ years running our content-focused SEO agency, we’ve worked with dozens of brands including SaaS, B2B, and B2C. From these experiences, as well as countless conversations with other businesses about their experiences working with SEO agencies, we’ve developed a deep understanding of: What businesses are looking for when they hire an SEO […]
- Why We’re Repositioning G&C as an SEO Agency From the very first day Benji and I founded Grow and Convert (G&C), we have associated the entire brand with the term “content marketing.” We initially started G&C as a content marketing educational site. We tried — and failed — to sell corporate content marketing training, which led us to eventually launch the content marketing […]
- Pain-Point SEO: How to Produce SEO Content That Drives Conversions The strategy we coined describing how to prioritize content ideas around high-intent keywords over high-volume keywords with the goal of driving conversions.
