- 5 Factors to Consider When Choosing an SEO Agency Over the last 5+ years running our content-focused SEO agency, we’ve worked with dozens of brands including SaaS, B2B, and B2C. From these experiences, as well as countless conversations with other businesses about their experiences working with SEO agencies, we’ve developed a deep understanding of: What businesses are looking for when they hire an SEO […]
- Why We’re Repositioning G&C as an SEO Agency From the very first day Benji and I founded Grow and Convert (G&C), we have associated the entire brand with the term “content marketing.” We initially started G&C as a content marketing educational site. We tried — and failed — to sell corporate content marketing training, which led us to eventually launch the content marketing […]
- SaaS SEO: What It Is & an SEO Strategy to Drive Leads When SEO is done well, organic search can become a valuable and profitable marketing channel for a SaaS business, driving meaningful increases in trials, demos, and product signups. However, over the last 6+ years running our SEO and content marketing agency, working with dozens of SaaS clients and having countless conversations with them about their […]
- Pain Point SEO: How to Produce SEO Content That Drives Conversions The strategy we coined describing how to prioritize content ideas around high-intent keywords over high-volume keywords with the goal of driving conversions.
